Updated on March 3, 2020
Photo by Tracy Le Blanc from Pexels
Whether you are a social media guru or a business looking to start posting on social media, it’s helpful to know the most popular social media sites around. This will allow you to maximize your brand and know which platforms will be the best for your business.
Of course, it isn’t only about the size of the social media sites. It’s also whether the social media site is the right fit for your business and your image.
Facebook – 2.23 billion MAUs (Monthly Users)
Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
Facebook Ad’s is a great way to boost business to your audience. You can customize your demographics, do look-a-like ads that target customers that look like the ones that have purchased from you, video ads and more.
YouTube – 1.9 billion MAUs
YouTube is a video-sharing platform where users watch a billion hours of videos every day. To get started, you can create a YouTube channel for your brand where you can upload videos for your subscribers to view, like, comment, and share.
Instagram – 1 billion MAUs
Instagram is a photo and video sharing social media app. It allows you to share a wide range of content such as photos, videos, stories, and live videos. It has also recently launched IGTV for longer-form videos. Most of their demographics are between 18-35, however, occasionally you will find a baby boomer on there with a fun profile. Instagram started out the way Facebook did with just personal profiles but has now grown into a huge business platform for all industries. Influencer marketing has also grown over the years that has helped many businesses. Advertising is part of Facebook so running your ads via Facebook can also post on Instagram.
Twitter – 335 million MAUs
Twitter is a social media site for news, entertainment, sports, politics, and more. What makes Twitter different from most other social media sites is that it has a strong emphasis on real-time information — things that are happening right now. Twitter now allows 280 characters in a tweet unlike most social media sites that have a much higher limit.
Twitter is also often used as a customer service channel. If your business has a service desk or CSR, you might want to consider trying Twitter.
LinkedIn – 294 million MAU’s
LinkedIn is now more than just a resume and job search site. It has evolved into a professional social media site where industry experts share content, network with one another, and build their personal brand. It has also become a place for businesses to establish their thought leadership and authority in their industry and attract talent to their company.